Esmeralda Crespo Almendros
Comercialización e investigación de mercados
Grupo de investigación
SEJ 247-ADEMAR
Sobre mí
Esmeralda Crespo-Almendros is an Assistant Professor of Marketing and Market Research Department at University of Granada (Spain). Her areas of specialization are Marketing Communication, Online Consumer Behavior and Marketing Online. She has published several books as co-author on these subject areas (IGI Global, Springer Gabler). She has published various peer-reviewed papers on journal like Journal of Advertising Research, Service Business and she has participated in prestigious international congress (EMAC, ICORIA, AM).
Líneas de investigación
Comunicación comercial
Resultados destacables
Influencia de los incentivos online sobre el comportamiento del consumidor en internet
Vocación
Por casualidad. Sigo aquí por vocación
Deseo científico
Ayudar a la mejora en la gestión empresarial
