Alexandra Raluca Jelea

Sobre mí

Jelea Alexandra Raluca is a university assistant and digital marketing educator with expertise in Consumer Behavior, Digital Marketing, International Marketing, and Services Marketing. She designs and delivers interactive workshops and courses on topics such as Google Ads, product development, and the Business Model Canvas. Passionate about blending academic theory with practical application, she actively engages students in hands-on learning experiences

Líneas de investigación

Smart consumers, consumer behavior.

Resultados destacables

The development of a scale describing a smart consumer.

Vocación

I have always been a student which liked to learn, and I have dedicated my time to this while I was in the University. I am drawn to discovering new things and to keep learning. My first encounter with the scientific field was when I wrote my bachelor thesis, I tested perceptions of consumers on a new brand on the market. I made such a good job that my professor encouraged me to publish my work.

Deseo científico

I wish to leave something behind that can be used my others and it is useful.