Grupo de investigación

SEJ 247-ADEMAR

Sobre mí

Esmeralda Crespo-Almendros is an Assistant Professor of Marketing and Market Research Department at University of Granada (Spain). Her areas of specialization are Marketing Communication, Online Consumer Behavior and Marketing Online. She has published several books as co-author on these subject areas (IGI Global, Springer Gabler). She has published various peer-reviewed papers on journal like Journal of Advertising Research, Service Business and she has participated in prestigious international congress (EMAC, ICORIA, AM).

Líneas de investigación

Comunicación comercial

Resultados destacables

Influencia de los incentivos online sobre el comportamiento del consumidor en internet

Vocación

Por casualidad. Sigo aquí por vocación

Deseo científico

Ayudar a la mejora en la gestión empresarial